With different trading platform solutions available, choosing what’s best can be a daunting task for a foreign exchange startup brokerage. You need something simple yet efficient for your benefit and that of your client. MetaTrader 4 (MT4) is a solution that fits this description, and it’s a popular choice for a number of reasons.
First, what is a white label solution? There’s a way to explain this concept without getting too technical. If you’re in charge of getting groceries in your home, there’s no doubt you’ve come across a store-brand item of a particular product.
For instance, you’ll find pasta slapped with the label of the supermarket you’re shopping in. That’s an example of a white label； where an existing product that another can sell as their own.
That same concept can be applied to trading solutions. In this case, an MT4 white label platform.
Benefits of an MT4 White Label Solution
As a startup, you have to think of a simple, cost-effective, and reliable trading platform. While you have the option to create one of your own, the logistics can be a nightmare for a brokerage that is just starting out.
This is why MT4 white label solutions exist: to make life easier for you and for your client. With this kind of platform, you can:
- Save on costs. You don’t have to develop the software; it comes to you as a finished product. What you saved on development costs can be put elsewhere.
- Offer clients a platform that doesn’t sacrifice on features and functionality. An MT4 white label comes with the core functionalities required for foreign exchange trading. It also comes with a user-friendly interface to ensure that its operational features are easy to understand. It’s important for clients to have a positive trading experience, and this solution provides just that.
- Customize to meet needs. Every brokerage has its own set of needs, and the great thing about a white label product is that you can customize it to meet your own. In addition, the needs of your business will change and evolve as time goes on so it helps if you have a trading solution that can keep up with that.
- Focus on what’s important. It’s all about keeping an eye on the prize. Since the last thing you want to be worried about is software development, getting a ready-made product allows you to spend more time with the income-generating aspects of your business.
As a startup brokerage, you want trading solutions that are simple yet get the job done. MT4 is a product that has been trusted by brokers for many years, so there’s already an established pattern of trust.
Startups also need to save on costs, and what better way to ensure that than by getting a ready-made solution packed with all the needed features?
As a startup, you are in competition with others who have already established reputations. Investing in an MT4 white label allows you to stay competitive without spending a fortune.